25/4/2024- /9/2023 / Week 1 - Week 4 Song Yang / 0355576 Packaging and Merchandising Design / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 1: Exercises INSTRUCTIONS LECTURES Week 2- What is Packaging Introduction Packaging is the container or wrapping that holds a product and protects it It is the process of making the packaging look attractive, with consideration of target audience, brand identity, ease of use and sustainability Encompasses various elements: shape, colour, typography, imagery and material choices. A successful packaging design must balance the need for functionality and aesthetics to be both effective and visually appealing. Week 3- Understanding Board Tools & Techniques Introduction Tools that a packaging designer should have: Metal ruler Scoring tool Cutting mat T-square Adhesive- spray mount, PVA glue Cutter, scissors The structure of packaging Goods have to be packaged correctly and the products are pr...
Bachelor of Design (Hons) in Creative Media