17/4/2024- 15/5/2024 / Week 1 - Week 4 Song Yang/ 0355576 Advanced Interactive Design / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 1: Breaking Brand INTRODUCTION LECTURES Lecture 1: Introduction Brand Corporate Identity focuses on the visual integrity of a brand. This module introduces students to the basics of identity design and the effective use of symbols in the area of visual communication. "A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship." This module aims to introduce to us students about the basics of identify design. It will be covering the breaking down of an established brand, and the mastery of the processes involved in brand creation. Lecture 2: Brand When it comes to the word 'brand', there seems to be a lot of confusion in describing it. While many brand and marketing experts and senior designers have a basic understanding of what ...
Bachelor of Design (Hons) in Creative Media