SONGYANG

24/9/2023- 15/10/2023 / Week 1 - Week 4 SongYang / 0355576 Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media / Taylor's University  Task 1: Case Study and Campaign Proposal  INSTRUCTIONS LECTURES Week 1: Introduction This module introduces the essentials of brand building through in-depth visual strategies, crucial for establishing a brand in consumers' minds. We will learn to solve brand-related problems by analysing the relationship between the brand and its target audience. Branding:  - defines the value of an organization, product, or service, providing a competitive edge - differentiates businesses and builds a strong connection with customers Brand strategy: - outlines how, when, and where to communicate brand messages - ensuring consistency and building emotional connections with customers - shapes perceptions and influences market position and customer expectations, guiding effective marketing strategies Week 2: Branding...