SONGYANG

 23/09/2024 - 10/11/2024 / Week 1 - Week 8 Song Yang / 0355576 Publishing Design / Bachelor of Creative Media / Taylor's University Task 2 LECTURES Task 1 INSTRUCTIONS TASK   We were told to do our own content generation. So I wrote a short narrative about my hometown in Heilongjiang. I wrote about my childhood memories of my hometown and my family.     Then I found the photos corresponding to each paragraph in the album Fig 1.1 Morning city Fig 1.2 Dongji Square Fig 1.3 Border Trade Center Fig 1.4 Fishes in the Fish Museum Fig 1.5 Fish caught from Heilongjiang Fig 1.6 My photo in front of the snow sculpture Fig 1.7 My niece and I made a snowman Fig 1.8 Dongji Pavilion Fig 1.9 Family photo Fig 1.10 A photo of me and my grandmother Fig 1.11 Diagram of “Kang” The picture comes from the Internet https://3d.3d66.com/relation/7QKQKQ.html Fig 1.12 Photo of Bungalow Fig 1.13 Photo of Street  Fig 1.14 Grandpa is pasting couplets Fig 1.15 T...

23/09/2024 - 10/11/2024 / Week 1 - Week 8 Song Yang / 0355576 Publishing Design / Bachelor of Creative Media / Taylor's University Task 1 LECTURES Week 1 ：Formats The Book / Historical formates Iran-Iraq ： Mesopotamian civilization - Progression from simple & complex tokens to bullae set the stage for the early forms of pictographic writing on clay tablets Fig 1.1 Mesopotamian Writing System Eygpt ：Ancient Egyptian civilization - The scribes were the only people in ancient Egypt that could read & write Hieroglyphics - It was written on a special type of paper called papyrus (a thick type of paper made from the pith of the papyrus plant), it would also be written on the tomb walls Fig 1.2 Papyrus Paper Fig 1.3 Hieroglyphics on Tomb Walls India-Pakistan-Afghanistan ： Indus Valley civilization - Not much is known about record keeping but what is known is they had a complex system - Cuneiform was one of the earliest systems of writing, it was written on soft clay tablets by u...

 22/10/2024 - 7/11/2024 / Week 5 - Week 7 Song Yang 0355576 Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media / Taylor's University Task 2A & 2B: Ideation & Design Direction INTRODUCTION Task 2A: Ideation  For this task, I developed the initial campaign concepts and defined the core elements needed for the launch of ActiveBite. I focused on establishing a campaign name, slogan, communication goals, key messages, online and offline touchpoints, and visual references, which were informed by the customer journey map from Task 1B. Fig 1.1 Initial thoughts about the campaign Fig 1.2 Initial thoughts on brand touchpoints Campaign Name & Slogan The campaign name I decided on is “Snack Smart, Live Well,” which encapsulates ActiveBite’s mission to provide healthy, enjoyable snacks that align with an active lifestyle. This slogan highlights the brand’s focus on health and smart snacking choices for consumers who prioritize well-being. Communication Goa...