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Showing posts from December, 2024

Publishing Design -Task 3 (B)

Week 9 - Week 12 Song Yang / 0355576 Publishing Design / Bachelor of Design (Hons) in Creative Media Task 3(B) - EBook INSTRUCTION Task   E-Book Visual References  Figure 1.1 Visual Reference from Pinterest  Figure 1.2 Visual Reference from Pinterest Grid System & Margin  Figure 1.3 Grid System Used Layout Thumbnail  Fig 1.4 InDesign workbench screenshot Fig 1.5 InDesign workbench screenshot Final Brand Guideline-PDF   Fig 1.6 Final Brand Guideline-PDF  Final Brand Guideline-JPG Fig 1.7 Final Brand Guideline-JPG Fig 1.8 Final Brand Guideline-JPG Fig 1.9 Final Brand Guideline-JPG Fig 1.10 Final Brand Guideline-JPG Fig 1.11 Final Brand Guideline-JPG Fig 1.12 Final Brand Guideline-JPG Fig 1.13 Final Brand Guideline-JPG Fig 1.14 Final Brand Guideline-JPG Fig 1.15 Final Brand Guideline-JPG Fig 1.16 Final Brand Guideline-JPG Fig 1.17 Final Brand Guideline-JPG Fig 1.18 Final Brand Guideline-JPG Fig 1.19 Final Brand Guideline-JPG Fig 1.20 Fin...

Creative Brand Strategy - Task 03

29.10.2024 - 11.12.2024 (Week 6 - Week 13) Song Yang / 0355576 Creative Brand Strategy / Bachelor of Design in Creative Media / Taylor's University Task 03: Campaign Branding  INSTRUCTIONS LECTURES Lectures 01 - 04 in  Task 1 Task 03: Campaign Branding 1. Logo First, I designed three different logos for ACTIVEBITE. After discussing with Ms. Lilian, we both agreed that the third hand-painted logo design was more in line with the brand. Finally, we chose the third logo and used the letter "B" in the first logo. That is, the two logos were combined to get the final logo design. Fig 1.1 Logo Sketch ActiveBite's logo design is based on a hand-painted style, with slightly irregular fonts and natural green tones, showing the brand's healthy, modern and energetic image. The small square design above the letter "BITE" is inspired by snack fragments, which adds fun and memorable points, while conveying the brand concept of deliciousness and relaxation. The ove...