Skip to main content

Design Principles Exercise 1


 A summary of lecture topics 


Gestalt principle and contrast principle

  • Gestalt principle

In the field of design alone, gestalt theory can extract seven principles: simplicity, intimacy, similarity, closure, continuity, subject and background, and common destiny. The principle of simplicity refers to the fact that people can visually decompose complex objects into simpler (and more symmetrical) objects to understand them.

fig 1.1(Save from Google Browser)


  • Contrast principle

Opposites, abstractly, mean that the elements in an ideograph system can have different ideograph functions not because of the relationship between these elements and their signified, but only because they can be distinguished from each other.

 fig1.2(Save from Google Browser)



Vision research

 


fig 1.3 The inspiration for the Contrast Principle (save from Pinterest)





fig 1.4 The inspiration for the Gestalt Principle(save from Pinterest)






. my design process:

  • Inspired by an entry in smartidea cool Design Competition, the original work was inspired by a science fiction film "Oblivion".I replaced the robots representing science and technology in the original work with medical workers, and replaced the evil ones with novel Coronavirus, reflecting the most important antagonistic relationship in today's society.  fig(1.6)

  • visual research:Use different spikes to form a bomb,idea exploration and description:Inspiration is a child's toy, like a hammer. fig(1.5)


Final work

fig1.5  Gestalt Principle






fig 1.6  Contrast principle





Tutor's Feedback

Spice things up

Comments

Popular posts from this blog

INTERCULTURAL DESIGN | PROPOSAL, DATA COLLECTION AND FINAL PROJECT

  Februray 8, 2024 - March 22, 2024 08.02.2024 –  / Week1 – Week7 Song Yang / 0355576 Intercultural Design / Bachelor of design (Honours) in Creative Media MIB Project 1   Proposal   (2. Proposal Presentations Slides) For this module, we are required to create a study based on the theme "Cultural Sensitivity in Design". We are to study a cultural phenomenon or a particular subculture that is perceived as 'sensitive' and frame our study within the chosen theme. We decide to propose about 3 ideas. ・Chinese Calligraphy ・Red packets ・Oil-paper Umbrellas Project 2 Data collection (3. Data collection presentations slide) After getting feedback from Mr. Azrial as Oil-paper Umbrellas as our chosen topic, we started to do further research into the topic. We decided to frame our research into 4 different cultural aspects and meanings behind the oil-paper umbrellas; Chinese, Japanese, Malaysian, and Indonesian culture. Here, we conducted two things: online research an...

Major Project

 25/09/2024 - 08/01/2025 / Week 1 - Week 15 Song Yang / 0355576 Major Project / Bachelor of Creative Media / Taylor's University Major Project INSTRUCTIONS Process Explored the cultural significance of Tang Dynasty tea attendants, focusing on their elegance and rituals. Brainstormed key brand values: tradition, refinement, and modern integration.  Logo Design and Brand Visuals Fig 1.1 Logo in Black Fig 1.2 Logo in Color Fig 1.3 Image Sketch Fig 1.4 Image Color Fig 1.5 Image Color Fig 1.6 Image Color Fig 1.7 Image Color Packaging Design Exploration - Paper Bag Fig 2.1 Paper Bag 1  - Design Fig 2.2 Paper Bag 2   - Design Fig 2.3 Paper Bag 3  - Design Fig 2.4 Paper Bag 4   - Design - Milk Tea Cup Fig 2.5  Milk Tea Cup 1 - Design Fig 2.6  Milk Tea Cup 2  - Design Fig 2.7  Milk Tea Cup 3  - Design Fig 2.8  Milk Tea Cup 4  - Design - Tote Cup Holder Fig 2.9  Tote Cup Holder  1 - Design Fig 2.10  Tote Cup H...

Information Design - Project 1

 26.1.2023 - 23.2.2023 (Week 3 - Week 7) Song Yang (0355576) Bachelor of Design (Hons) in Creative Media  Information Design Instructable Infographic poster & Motion graphic INSTRUCTIONS For this project, we were assigned to create a teachable poster infographic and an animated infographic video from a video recipe, explaining how to cook/bake our chosen dishes from the Pasta Grandma YouTube channel. I started this project by binge-watching multiple videos from the pasta Granny and decided to make this video on how to make flake bread. Flatbread is found all over Italy, and Enrica shares her recipe for "crostoli" (it's plural and singular is crostolo) here. Lard is a key ingredient, and the way it's made makes delicious pancakes. Fig 1.1   Enricas' video recipe on how to make flake bread https://www.youtube.com/watch?v=XzY3uoMCgtE After watching the video, I recorded in my notes the ingredients and steps of how to make the flake bread. Fig 1.2 Ingredie...