TYPOGRAPHY - TASK 2 / TYPOGRAPHIC EXPLORATION & COMMUNICATION

 Typography /Task 2

15.05.2023 - 26.05.2023 // Week 6 - Week 9

Song Yang / 0355576

Typography /Bachelor of Design (Honours) in Creative Media

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LECTURES

We were provided with video as a guide

Fig 1.1 Typography Task 2 Demo

Week 6

Typography: Different Medium

Print type Vs Screen type

Type for Print
-Caslon, Garamond, Baskerville, are the most commonly used when it comes to printing. They are highly readable when set at small font size and they also look elegant.

Type for Screen

-Typefaces intended for use on the web are often optimized and modified to enhance readability and performance on screen. 

Ways to enhance typefaces for screen

-Include a taller x-height.

-Wider letterforms

-More open counters

-Heavier thin strokes and serifs

-Reduced stroke contrast 

-Some modified curves and angles for some designs

-More open spacing (for smaller sizes)

Hyperactive link/hyperlink 

-Word/phrase/image that you can click on to jump on a new document or a new section within the current document.

Font size for screen 

-16-pixel text on a screen is about the same size as text printed in a book or magazine; this is accounting for reading distance. Because we read books pretty close — often only a few inches away — they are typically set at about 10 points. If you were to read them at arm’s length, you’d want at least 12 points, which is about the same size as 16 pixels on most screens.

Static Vs Motion

Static typography

- Has minimal characteristic in expressing words. We can see those in billboards, posters, magazines and so on.

Motion typography 

- Film title credits present typographic information over time, often bringing it to life through animation. Motion graphics, particularly the brand identities of film and television production companies, increasingly contain animated type. This type of typography helps to evoke a certain mood among the audience and also to establish the tone associated to the content of the brand.

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INSTRUCTIONS :

Task 2（Week 5）

I created sketches of three font styles and typography formats.

Fig.1.1. Title

I designed three layouts.

Fig.1.2

I chose one of the following three ideas for the final layout.

Fig.1.3.Idea 1

Fig.1.4.Idea 2

Fig.1.5.Idea 3

I received feedback from Mr. Vinod who thinks my title is too tight, So I changed it.

Fig.1.6. The modified 1

Fig.1.7. The modified 2(I choose this as the final design)

Fig.1.8. The modified 2( Baseline grid)

Final Design

  

REFLACTIONS

Week 9

Experiences:  I design fonts with a lot of inspiration that I think is interesting.

Observations:  Some of my inspirations were a bit complicated and I chose a design that was easy to digitize.

Findings:  Mr. Vinod likes the fourth sketch as much as I do. Great minds think alike.

Week 10

Experiences: When I was digitizing, I had some problems with some letters, but Mr. Vinod saw it and gave me a solution.

Observations:  I thought it was fun to design my own font, so I named it after my last name.

Findings:  I find our tasks more complex each time, but more challenging, which can make me a good designer.