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 11/6/2023- 25/6/2023 / Week 8 - Week 10 Song Yang/ 0355576 Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University  Task 3: Positioning and Identity  INSTRUCTIONS   LECTURES Lectures have been completed in  Task 1 and  Task 2 TASK   Create brand positioning statement slides consisting of brand profiles, logo systems, and applications Applications must be under 4 categories: brand corporate identity, digital presence, environmental and collaterals. Brand Positioning Statement  Fig.1.1 Screenshot of positioning slides Altogether, there are 32 pages in the brand positioning slides. Fig.1.2 Screenshot of all the slides   Applications  1.Corporate Stationery  Business card  Invoice  Letterhead  Envelope  2.Digital Presence  Website Social Media  3.Environmental  Interior and Exterior decoration  Subway poster advertisements  4.Collaterals  Hea...

17/4/2024- 29/5/2024 / Week 1 - Week 6 Song Yang/ 0355576 Advanced Interactive Design / Bachelor of Design (Hons) in Creative Media / Taylor's University  Task 2: Logo       INTRODUCTION LECTURES Lecture 4: Brand Ideals 1）Vision: It takes courage and visionary thinking to realize great ideas. Face-to-face communication is essential to understand and buy into the vision. 2）Meaning: Meaning is not created overnight, but is gradually formed over time. Designers need to translate meaning into unique visual forms and expressions that people can understand, spread and recognize. 3）Authenticity: It means having a clear sense of self and making decisions consistent with it. Brands that are personalized, memorable and authentic are more likely to win customer recognition. 4）Differentiation: Brands always have competition in the same business. Brands need to stand out through unique and distinctive visual differences. 5）Sustainability: Maintaining a long-term pres...