Brand Corporate Identity- Task 3: Positioning and Identity

 11/6/2023- 25/6/2023 / Week 8 - Week 10

Song Yang/ 0355576

Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University 

Task 3: Positioning and Identity 

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INSTRUCTIONS

 

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LECTURES

Lectures have been completed in Task 1 and Task 2

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TASK 

• Create brand positioning statement slides consisting of brand profiles, logo systems, and applications
• Applications must be under 4 categories: brand corporate identity, digital presence, environmental and collaterals.

Brand Positioning Statement 

Fig.1.1 Screenshot of positioning slides

Altogether, there are 32 pages in the brand positioning slides.

Fig.1.2 Screenshot of all the slides

 

Applications 

1.Corporate Stationery 

• Business card 
• Invoice 
• Letterhead 
• Envelope 

2.Digital Presence 

• Website Social Media 

3.Environmental 

• Interior and Exterior decoration 
• Subway poster advertisements 

4.Collaterals 

• Healing Journal 
• Customized Canvas Bag 
• Branded Scented Candles 
• Art Creation Kit 

1.Corporate Stationery 

Business card

Fig. 2.1 Draft Business Card

I created four different creative ideas for the business card. My mentor and I agreed that the first one was the simplest and most in line with my brand tone.

Fig.2.2 Final Business Card

Invoice

Fig.2.3 Draft Invoice

After finalizing the first business card, in order to consider the uniformity of the design, I chose the same design as the business card design.

Fig.2.4 Final Invoice

Envelope

Fig.2.5 Draft Envelope

The envelope was also designed in the same style as the other artworks. At first, I put the logo in the middle, but the instructor told me that the format of the envelope should be placed in the upper left corner.

Fig.2.6 Final Envelope

Letterhead

Fig.2.7 Draft Letterhead

Letterhead chose the fourth one in the draft because it looks simple and neat.、

Fig.2.8 Final Letterhead

2) Digital Presence

For my website, I created the homepage, brand values, services, and contact us. For social media, I used photos of events and brand posters to create a nine-square grid.

3.Environmental 

Fig.2.9 Draft Website Design

Fig.2.10 Final Website Design

Fig.2.10 Final Social Media 

4.Collaterals

The four pieces of collateral I chose were the Healing Journal, Customized Canvas Bag, Branded Scented Candles, and Art Creation Kit. I created the designs for the collateral using a combination of different brand logos.

Fig.2.11 Draft Website Collaterals

FINAL OUTCOMES 

Brand Positioning Slides 

Fig. 3.1 Brand Positioning Slides- PDF

Application Compilation Slides 

Fig. 3.2 Application Compilation Slides- PDF

Business Stationery 

Fig. 3.1 Final Business Card Design

Fig. 3.2 Final Business Card Design

Fig. 3.3 Final Business Card Mockup

Fig. 3.4 Final Letterhead Design

Fig. 3.5 Final Letterhead Mockup

Fig. 3.6 Final Invoice Design

Fig. 3.7 Final Invoice Mockup

Fig. 3.8 Final Envelope Frout Design

Fig. 3.9 Final Envelope Back Design

Fig. 3.10 Final Envelope Mockup

Digital Presence 

Fig. 3.11 Final Website Design

  

Fig. 3.12 Final Website Mockup

Fig. 3.13 Final Website Mockup

Fig. 3.14 Final Website Mockup

Fig. 3.15 Final Website Mockup

Fig. 3.12 Final Social Media Design

Fig. 3.16 Final Social Media Mockup

Environmental 

Fig. 3.17 Exterior Design

Fig. 3.18 Billboard Design

Fig. 3.19 Shop Sign Design

Fig. 3.20 Subway Poster 1

Fig. 3.21 Subway Poster 2

Fig. 3.22 Subway Poster 3

Collaterals

Fig. 3.23 Customized Canvas Bag Mockup

 

Fig. 3.24 Healing Journal Mockup

Fig. 3.25 Art Creation Kit Mockup

Fig. 3.26 Branded Scented Candles Mockup

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FEEDBACK

Business card: too many patterns, small logo, too many elements, no focus, remove borders

Letterhead: add address, phone number, name, no flowers, remove unnecessary elements

Envelope: logo will be blocked

Invoice：Layout is OK, other issues are the same as letterhead

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REFLECTION

Experience

While working on the positioning and identity creation for Soul Art Studio, I applied my knowledge from Task 1: Breaking Brand to develop a cohesive brand strategy. The previous research provided a strong foundation, making the process more straightforward. Creating the various brand applications was both enjoyable and time-consuming. It was a challenge to exercise my creativity and think of new ideas, but it was also a valuable learning experience as I navigated through mistakes and feedback.

Observations

During the mockup creation process, I realized that finding a suitable template can be time-consuming. Some templates were either faulty or required payment to access. This made it necessary to sift through various websites to find quality mockups. However, this effort paid off as I now know which websites offer reliable mockup templates for future use.

Findings

Feedback on my first draft designs highlighted the importance of consistency across all brand applications, especially in business stationery. One crucial aspect I focused on was the implementation of patterns that strongly reflect Soul Art Studio's brand identity. Additionally, I learned the importance of respecting brand logos by not disassembling them into parts or using them separately.