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Brand Corporate Identity- Task 4: Brand Guidelines

2/7/2024- 16/7/2023 / Week 11 - Week 13

Song Yang / 0355576

Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media / Taylor's University 

Task 4: Brand Guidelines  





INSTRUCTIONS


 
LECTURES


 Lectures have been completed in Task 1 and Task 2.

TASKS 

Visual References 






Figure 1.1 Visual Reference from Pinterest 











Figure 1.2 Visual Reference from Pinterest 



Layout Thumbnail 



Fig 1.3 InDesign workbench screenshot








Fig 1.4 InDesign workbench screenshot





Grid System & Margin 


Figure 1.5 Grid System Used



Final Submission

 



Feedback

Week 12: The current structure needs to be improved and progress accelerated

Week 13: The font size should be unified, the design of the last page should be consistent with the style of the cover, and the border of the space layout needs to close the logo.

Reflection


Experience

Completing the brand guide for Soul Art Studio was a comprehensive and insightful journey. Building on the foundational work from previous tasks, I was able to synthesize the brand's identity into a cohesive and accessible document. This process was both rewarding and challenging as it required attention to detail and a deep understanding of the brand's core values and vision. I enjoyed the creative process of defining the visual and verbal elements that represent the brand, ensuring each component aligned with our overall strategy. Despite the occasional difficulty in balancing creativity with consistency, the outcome was a well-rounded brand guide that accurately reflects the essence of Soul Art Studio.

Observations

Throughout this process, I noticed several key aspects that significantly influenced the development of the brand guide. Firstly, the importance of consistency across all brand touchpoints became increasingly apparent. Every element, from the logo to the color palette and typography, needed to be harmonized to create a unified brand image. Secondly, I observed that a clear and detailed brand guide can greatly facilitate the implementation of the brand identity by all stakeholders. It provides a reliable reference that ensures everyone involved in the brand's communication and design adheres to the established guidelines. Lastly, I realized that while creativity is essential, it must be grounded in a strategic framework to effectively convey the brand's message.

Findings

The process of creating the brand guide revealed several important findings. Consistency is crucial; it reinforces brand recognition and trust among our audience. A well-defined brand guide serves as a blueprint for maintaining this consistency across various platforms and materials. Additionally, I found that clarity and simplicity in the guidelines are key to their effective use. Overly complex instructions can lead to misinterpretation and inconsistency. Incorporating feedback was also essential in refining the brand guide. Constructive critiques helped identify areas for improvement and ensured that the final document was both comprehensive and user-friendly. Finally, I learned that a successful brand guide not only includes visual elements but also articulates the brand's voice and tone, providing a holistic approach to brand communication.


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