SONGYANG

 Week 10 - Week 14 SongYang / 0355576 Packaging and Merchandising Design / Bachelor of Design (Hons) in Creative Media / Taylor's University  Final Project:Merchandising & Promotional Item INSTRUCTIONS LECTURES All lectures have been completed in Exercises TASKS   This project involved designing a new range of peripheral products for the Planto Lekor brand. Planto Lekor specializes in providing plant-based Malaysian cuisine. The scope of the project included packaging design, creation of brand identity elements, and the design of a range of supporting products including coolers, paper cups, r ecipe s, canvas bags and cutlery sets. The goal was to create an overall visual identity that was consistent with the brand values ​​and appealed to a wide audience. References   Fig 1.1 Pinterest Board Fig 1.2  Product List Designing Process Refrigerator  Design Idea: As the main equipment for displaying products in stores, the design of the refrigera...