Skip to main content

Major Project

 25/09/2024 - 08/01/2025 / Week 1 - Week 15

Song Yang / 0355576

Major Project / Bachelor of Creative Media / Taylor's University

Major Project






INSTRUCTIONS

Process

Explored the cultural significance of Tang Dynasty tea attendants, focusing on their elegance and rituals. Brainstormed key brand values: tradition, refinement, and modern integration.





 Logo Design and Brand Visuals

Fig 1.1 Logo in Black
Fig 1.2 Logo in Color




Fig 1.3 Image Sketch



Fig 1.4 Image Color

Fig 1.5 Image Color


Fig 1.6 Image Color

Fig 1.7 Image Color





Packaging Design Exploration


- Paper Bag



Fig 2.1 Paper Bag 1 - Design


Fig 2.2 Paper Bag 2 - Design


Fig 2.3 Paper Bag 3 - Design


Fig 2.4 Paper Bag 4 - Design



- Milk Tea Cup



Fig 2.5 Milk Tea Cup 1 - Design


Fig 2.6 Milk Tea Cup 2 - Design


Fig 2.7 Milk Tea Cup 3 - Design


Fig 2.8 Milk Tea Cup 4 - Design


- Tote Cup Holder


Fig 2.9 Tote Cup Holder 1 - Design


Fig 2.10 Tote Cup Holder 2 - Design



Fig 2.11 Tote Cup Holder 3 - Design





Digital Branding and Social Media

-Instagram 9-grid





Fig 3.1 Instagram Post - 1


Fig 3.2 Instagram Post - 2


Fig 3.3 Instagram Post - 3


Fig 3.4 Instagram Post - 4


Fig 3.5 Instagram Post - 4



Fig 3.6 Instagram Post - 5



Fig 3.7 Instagram Post - 5



Fig 3.8 Instagram Post - 5



Fig 3.9 Instagram Post - 5



Fig 3.10 Instagram Post - 6


Fig 3.11 Instagram Post - 7


Fig 3.12 Instagram Post - 7


Fig 3.13 Instagram Post - 8


Fig 3.14 Instagram Post - 8


Fig 3.15 Instagram Post - 8


Fig 3.16 Instagram Post - 8


Fig 3.17 Instagram Post - 9


Fig 3.18 Instagram Post - 9


Fig 3.19 Instagram Post - 9


Fig 3.20 Instagram Post - 9




Fig 3.21 Instagram Screenshot





Brand Peripherals

-Poster




Fig 4.1 Poster 1 - Design


Fig 4.2 Poster 2 - Design


Fig 4.3 Poster 3 - Design


Fig 4.4 Poster 4 - Design




-Tissue


Fig 4.5 Tissue 1 - Design


Fig 4.6 Tissue 2 - Design


-Straw


Fig 4.7 Straw 1 - Design


Fig 4.8 Straw 2 - Design


Fig 4.9 Straw 3 - Design


-Sticker


Fig 4.10 Sticker 1 - Design


Fig 4.11 Sticker 2 - Design


Fig 4.12 Sticker 3 - Design


Fig 4.13 Sticker 4 - Design


Fig 4.14 Sticker 5 - Design


Fig 4.15 Sticker 6 - Design


-Business Card


Fig 4.16 Business Card Front - Design



Fig 4.17 Business Card Back - Design



-Coasters



Fig 4.18 Coasters 1 - Design


Fig 4.18 Coasters 2 - Design


Fig 4.19 Coasters 3 - Design


Fig 4.20 Coasters 4 - Design






Final Mockups

-Paper Bag





- Milk Tea Cup







- Tote Cup Holder








-Instagram





-Poster









-Tissue






-Straw









-Business Card





-Coasters



-Combination








Proposal Presentation Deck
Final Presentation Deck


Labels:

Comments

Post a Comment

Popular posts from this blog

INTERCULTURAL DESIGN | PROPOSAL, DATA COLLECTION AND FINAL PROJECT

  Februray 8, 2024 - March 22, 2024 08.02.2024 –  / Week1 – Week7 Song Yang / 0355576 Intercultural Design / Bachelor of design (Honours) in Creative Media MIB Project 1   Proposal   (2. Proposal Presentations Slides) For this module, we are required to create a study based on the theme "Cultural Sensitivity in Design". We are to study a cultural phenomenon or a particular subculture that is perceived as 'sensitive' and frame our study within the chosen theme. We decide to propose about 3 ideas. ・Chinese Calligraphy ・Red packets ・Oil-paper Umbrellas Project 2 Data collection (3. Data collection presentations slide) After getting feedback from Mr. Azrial as Oil-paper Umbrellas as our chosen topic, we started to do further research into the topic. We decided to frame our research into 4 different cultural aspects and meanings behind the oil-paper umbrellas; Chinese, Japanese, Malaysian, and Indonesian culture. Here, we conducted two things: online research an...
Post a Comment
Read more

Information Design - Project 1

 26.1.2023 - 23.2.2023 (Week 3 - Week 7) Song Yang (0355576) Bachelor of Design (Hons) in Creative Media  Information Design Instructable Infographic poster & Motion graphic INSTRUCTIONS For this project, we were assigned to create a teachable poster infographic and an animated infographic video from a video recipe, explaining how to cook/bake our chosen dishes from the Pasta Grandma YouTube channel. I started this project by binge-watching multiple videos from the pasta Granny and decided to make this video on how to make flake bread. Flatbread is found all over Italy, and Enrica shares her recipe for "crostoli" (it's plural and singular is crostolo) here. Lard is a key ingredient, and the way it's made makes delicious pancakes. Fig 1.1   Enricas' video recipe on how to make flake bread https://www.youtube.com/watch?v=XzY3uoMCgtE After watching the video, I recorded in my notes the ingredients and steps of how to make the flake bread. Fig 1.2 Ingredie...
Post a Comment
Read more