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Major Project

 25/09/2024 - 08/01/2025 / Week 1 - Week 15

Song Yang / 0355576

Major Project / Bachelor of Creative Media / Taylor's University

Major Project






INSTRUCTIONS

Process

Explored the cultural significance of Tang Dynasty tea attendants, focusing on their elegance and rituals. Brainstormed key brand values: tradition, refinement, and modern integration.





 Logo Design and Brand Visuals

Fig 1.1 Logo in Black
Fig 1.2 Logo in Color




Fig 1.3 Image Sketch



Fig 1.4 Image Color

Fig 1.5 Image Color


Fig 1.6 Image Color

Fig 1.7 Image Color





Packaging Design Exploration


- Paper Bag



Fig 2.1 Paper Bag 1 - Design


Fig 2.2 Paper Bag 2 - Design


Fig 2.3 Paper Bag 3 - Design


Fig 2.4 Paper Bag 4 - Design



- Milk Tea Cup



Fig 2.5 Milk Tea Cup 1 - Design


Fig 2.6 Milk Tea Cup 2 - Design


Fig 2.7 Milk Tea Cup 3 - Design


Fig 2.8 Milk Tea Cup 4 - Design


- Tote Cup Holder


Fig 2.9 Tote Cup Holder 1 - Design


Fig 2.10 Tote Cup Holder 2 - Design



Fig 2.11 Tote Cup Holder 3 - Design





Digital Branding and Social Media

-Instagram 9-grid





Fig 3.1 Instagram Post - 1


Fig 3.2 Instagram Post - 2


Fig 3.3 Instagram Post - 3


Fig 3.4 Instagram Post - 4


Fig 3.5 Instagram Post - 4



Fig 3.6 Instagram Post - 5



Fig 3.7 Instagram Post - 5



Fig 3.8 Instagram Post - 5



Fig 3.9 Instagram Post - 5



Fig 3.10 Instagram Post - 6


Fig 3.11 Instagram Post - 7


Fig 3.12 Instagram Post - 7


Fig 3.13 Instagram Post - 8


Fig 3.14 Instagram Post - 8


Fig 3.15 Instagram Post - 8


Fig 3.16 Instagram Post - 8


Fig 3.17 Instagram Post - 9


Fig 3.18 Instagram Post - 9


Fig 3.19 Instagram Post - 9


Fig 3.20 Instagram Post - 9




Fig 3.21 Instagram Screenshot





Brand Peripherals

-Poster




Fig 4.1 Poster 1 - Design


Fig 4.2 Poster 2 - Design


Fig 4.3 Poster 3 - Design


Fig 4.4 Poster 4 - Design




-Tissue


Fig 4.5 Tissue 1 - Design


Fig 4.6 Tissue 2 - Design


-Straw


Fig 4.7 Straw 1 - Design


Fig 4.8 Straw 2 - Design


Fig 4.9 Straw 3 - Design


-Sticker


Fig 4.10 Sticker 1 - Design


Fig 4.11 Sticker 2 - Design


Fig 4.12 Sticker 3 - Design


Fig 4.13 Sticker 4 - Design


Fig 4.14 Sticker 5 - Design


Fig 4.15 Sticker 6 - Design


-Business Card


Fig 4.16 Business Card Front - Design



Fig 4.17 Business Card Back - Design



-Coasters



Fig 4.18 Coasters 1 - Design


Fig 4.18 Coasters 2 - Design


Fig 4.19 Coasters 3 - Design


Fig 4.20 Coasters 4 - Design






Final Mockups

-Paper Bag





- Milk Tea Cup







- Tote Cup Holder








-Instagram





-Poster









-Tissue






-Straw









-Business Card





-Coasters



-Combination








Proposal Presentation Deck
Final Presentation Deck


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