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Advanced Typography - Task 2

 September 21, 2023

13.09.2023-25.10.2023（Week4-Week9）

Song Yang /0355576/Creative Media Design.

Advanced Typography/Task 2






LECTURE

Lectures are done in Task 1


INTRODUCTION


 

Task 2 (A) Key Artwork


Ideation and sketches



Instruction:

For this task we need to create an artwork using our own name.

-Exploring and combining more combinations and arrangements of letters, the final design should not be complicated and confusing for the key art.

-This key artwork will then be used in the Task 2（B）Collateral


Ideas:  

For this creative project, I crafted a unique logo design using diamonds as inspiration, using my initials ‘SONG’. This logo is a visual expression of elegance and sophistication, perfectly blending elements of my name with the timeless beauty of diamonds.



I scroll through Pinterest to look for some references.



Figure 1.1: Visual references




I created several different versions of the logo using Adobe Illustrator





Figure 1.2: Idea sketches for my key artwork


The feedback Mr. Vinod gave me was to continue the work using the first logo in the draft, but without highlighting the elements of diamonds. Mr. Vinod suggested that I add some star-like patterns.



Figure 1.3: process



I followed the advice given to me by Mr.Vinod and continued working in adobe Illustrator




Figure 1.4: final key artwork



Applying colours:



Apply a color palette consisting of dark, light, and transitional colors according to Mr. Vinod's requirements.


Figure 1.5: Applying Colors


Figure 1.6: Color palette application poster












Task 2B: Collateral

Instruction: 
- Apply the key artwork on collateral (T-shirt, pins, stickers, etc.)
- Expand the key artwork with relevant designs
- Size: 1024 x 1024
- Create an Instagram account and post the key artwork & collateral, plan the layout





Figure 2.1: Black and white photo of myself



I tried to make a fusion poster with my photo and logo



Figure 2.2: Workspace on Illustrator



I try to use artistic expansion of my logo to make it look richer.



Figure 2.3: Key artwork expansion


I applied the expanded art to the collateral



Figure 2.4: Workspace on Illustrator





Animation:













Instagram Layout


Figure:2.7 Instagram Layout


I simulated the nine-square grid layout published by Instagram in Illustrator, but it looked too regular and I was not satisfied.


Figure:2.8 Instagram Layout



I re-adjusted the layout and changed the size and position of the artwork. Mr. Vinod also agreed with my modifications and thought this layout was more artistic.




Instagram：



Figure 2.9: Instagram - Final layout








Final submission - Final Task 2: Key Artwork & Collateral




Figure 3.1: Instagram post 1 - Key artwork logo



Figure.3.2: Final Key Artwork - colored







Fig.3.3 Final Animation (GIF)

Figure 3.4: Instagram post 1- canvas bag





Figure 3.5: Instagram post 2-Key artwork animation




Figure 3.6: Instagram post 3-mug



Figure 3.7: Instagram post 4-Key artwork animation




Figure 3.8: Instagram post 5-Key artwork animation




Figure 3.9: Instagram post 6-Paper tape




Figure 3.10: Instagram post 7-Key artwork animation



Figure 3.11: Instagram post 8-milk tea cup




Figure 3.12: Instagram post 9-sticky notes











Feedback

Week5: Absent
week6: Mr. Viond suggested that I change the color palette because there was something wrong with the color palette of the color card I chose before. There should be one dark color and one light color in the color card, and the rest are intermediate colors. Then Mr. Viond suggested that I explore a few more prototypes.
week 7:The layout of the poster is too neat and lacks a sense of design. Try replacing unused layouts to bring new visual effects.

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