PUBLISHING DESIGN: TASK 4 - FINAL COMPILATION & REFLECTION

26/09/24 - 19/12/24 / Week 1 - Week 13

Song Yang / 0355576

Publishing Design / Bachelor of Design (Hons) in Creative Media / Taylor's University

Final Compilation & Reflection

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Instructions

Task 1: Exercises

Task 2: Content Generation

Task 3A: Book

Task 3B: E-book

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Final Submissions

Task 1

Exercise 1: Text Formatting

Exercise 2: Mockup Making 

Fig 2.1 Book Size Exploration

Fig 2.2 Final Book Mock-up

Fig 2.3 Final Book Mock-up Inside

Fig 2.4 Stapler Binding

Fig 2.5 Flat Lay

Exercise 3: Signature Folding System 

Fig 3.1 Signature fold closed

Fig 3.2 Signature fold opened

Fig 3.3 Signature fold front (unfolded)

Fig 3.4 Signature fold back (unfolded)

Fig 3.5 Signature fold outer binding

Fig 3.6 Signature fold inner binding

Exercise 4: Classic Grid Structure 

Fig 4.1 Van de Graaff 

Fig 4.1 Van de Graaff (PDF)

Exercise 5: Determining Grids 

Exercise 6: Form & Movement

Task 2

Fig 1.1 Morning city

Fig 1.2 Dongji Square

Fig 1.3 Border Trade Center

Fig 1.4 Fishes in the Fish Museum

Fig 1.5 Fish caught from Heilongjiang

Fig 1.6 My photo in front of the snow sculpture

Fig 1.7 My niece and I made a snowman

Fig 1.8 Dongji Pavilion

Fig 1.9 Family photo

Fig 1.10 A photo of me and my grandmother

Fig 1.11 Diagram of “Kang” The picture comes from the Internet
https://3d.3d66.com/relation/7QKQKQ.html

Fig 1.12 Photo of Bungalow

Fig 1.13 Photo of Street 

Fig 1.14 Grandpa is pasting couplets

Fig 1.15 The Chinese character "Fu" is pasted

Fig 1.16 New Year's Eve dinner made by my aunt

Fig 1.17 Photo of dumplings

Fig 1.18 Me and the Snow Scene

Fig 1.19 Snowing street

Fig 1.20 Streets decorated with red lanterns

Task 3A

Fig.1.1 Final Book

Fig.1.2 Final Book

Video Preview 

Final Spreads 

FlipHTML Book Link: https://online.fliphtml5.com/gispa/esrq/#p=13

Task 3B

Final Brand Guideline 

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Reflection

Experience

Throughout this semester, the Publishing Design course under the guidance of Mr. Hijjaz has been an insightful journey into the art of storytelling through design. My primary project was creating a 32-page eBook about my hometown, Heilongjiang. This project required me to integrate personal narratives with professional design principles. Initially, I struggled with layout balance, typographic consistency, and technical considerations like bleed and grid alignment. However, with constructive feedback and continuous practice, I developed a stronger understanding of how to craft visually compelling and cohesive designs. The iterative nature of the project helped me refine both the content and layout, leading to a final product that was polished and meaningfu

Observation

I observed that the smallest details can make a significant impact on the overall design. For instance, misaligned text or inconsistent type sizes can disrupt the reader's experience and make the layout feel unprofessional. Mr. Hijjaz emphasized the importance of Swiss design principles, such as grid-based layouts, white space utilization, and precise alignment. Another key observation was how the combination of typography and imagery influences the tone of the publication. When I replaced the overly playful title font with a cleaner and more neutral typeface, it immediately elevated the eBook’s aesthetic, making it feel more polished and professional.

Findings

This course has taught me that publishing design requires a balance between creativity and technical precision. One of the most valuable lessons was learning how to design for print, such as incorporating a 0.5 cm bleed for images to ensure clean edges after trimming. Additionally, I discovered that storytelling in design involves more than words; the layout, typography, and visual hierarchy are equally critical in guiding the reader’s experience. Finally, I found that constructive feedback is indispensable for growth. Mr. Hijjaz’s advice to adhere to auxiliary lines and maintain consistent spacing helped me realize the importance of discipline in design, which I’ll carry forward into future projects.