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Advanced Typography - Final Compilation & Reflection

December 01, 2023

30.08.2023-29.11.2023（Week1-Week14）

Song Yang /0355576/Creative Media Design.

Advanced Typography / Final Compilation & Reflection








TASK LINKS:Task 1: Typographic Systems and Type and Play

                   Task 2: Key Artwork and Collateral

                   Task 3: Type Exploration and Application


 

INSTRUCTIONS


SUBMISSIONS 



Task 1: Exercise 1 - Typographic Systems Exercise


Fig. 1.1 Final Axial System


Fig. 1.2 Final Dilatational System





Fig. 1.3 Final Transitional System




Fig. 1.4 Final Radial system


Fig. 1.5 Final Bilateral System



Fig 1.6 Final Random system


Fig 1.7 Final Modular system




Fig 1.8 Final Grid system









 2 - Type & Play

 



Fig. 1.9 Final Compilation of Process





Fig 1.10 First poster







Task 2: Key Artwork and Collateral 


Task 2A: Key Artwork 



Fig 2.1: Key artwork











Figure.2.2: Final Key Artwork - colored




Fig. 2.3 Final Animated Key Artwork (GIF）



Figure 2.4: Instagram post 1- canvas bag





Figure 2.5: Instagram post 2-Key artwork animation



Figure 2.6: Instagram post 3-mug


Figure 2.7: Instagram post 4-Key artwork animation




Figure 2.8: Instagram post 5-Key artwork animation




Figure 2.9: Instagram post 6-Paper tape




Figure 2.10: Instagram post 7-Key artwork animation



Figure 2.11: Instagram post 8-milk tea cup




Figure 2.12: Instagram post 9-sticky notes



Figure 2.9: Instagram - Final layout









Task 3: Type Exploration and Application RoundBlock-Regular 
Font Download:https://drive.google.com/file/d/1Qoky31_cf1dVjdqxY2aLfZL-6UGiVHMP/view?usp=drive_link





Fig 5.1 Final Commit-Magazine cover





Fig 5.2 Final Commit-
Art upgrade 1





Fig 5.3 Final Commit-
Art upgrade 2





Fig 5.4 Final Commit-
Art upgrade 3






Fig 5.5 Final Commit-
Art upgrade 4





Fig 5.6 Final Commit-Envelope





Fig 5.7 Final Commit-Plastic handbag





Fig 5.8 Final Commit-Canvas bag






Fig 5.9 Insgram page



    

REFLECTION


Experience： After ploughing through Typography in the previous semester, I had to mentally prepare myself for Advanced Typography in this semester because I thought it was going to be way more difficult. Maybe because I was still new at that time, but Advanced Typography is really not that bad. The tasks were overall quite enjoyable as we could explore and work on what we like. The only thing that was hard to manage was of course the time. We had quite a lot of exercises and tasks to do, and by the time I completed Task 3, I thought our Typographic Systems was an exercise from the previous semester. Overall, I find that I am able to work much faster now compared to the previous semester and I am getting better at using Adobe softwares and Fontlab. 


Observation： I observed that I tend to struggle with executing my ideas. Sometimes I have the idea in my head, but my lack of skills and knowledge makes it difficult for me to carry it out. With that being said, there are times where I will have to find a backup plan or go with a simpler option that I know I can handle by myself. Although all of the rethinking and brainstorming takes time, I am glad that I was able to push through and finish my tasks on time without much hurdles. 


Finding：While working on Task 2 and Task 3, it was my first time getting exposed to branding and collaterals. I really enjoyed working on the key art in Task 2 since it was something more personal that represents our own identity. For Task 3, I also really liked making the posters and doodling on them. It made me feel like a kid again, scribbling and doodling whatever we can imagine on the letters. It feels nice seeing my typeface being generated and used in posters and t-shirts.
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